Galaxy Unpacked — February 2026

Galaxy Unpacked is Samsung's annual tech event, traditionally known for presenting innovative smartphones and gadgets. For Georgian users, this event is particularly important as it defines the future of the mobile industry and provides insight into the technologies that will soon appear on our market.

At the event held in San Francisco on February 25, Samsung introduced its third generation of AI phones: the Galaxy S26, S26+, and S26 Ultra. The main highlight is the S26 Ultra, which features the world's first Privacy Display, making it impossible to read the screen from the side. The device is powered by the Snapdragon 8 Elite Gen 5 processor with a 39% faster NPU and stands out with its 7.9 mm thickness and a 6.9-inch display.

The presentation also featured the new Galaxy Buds4 wireless earbuds. Regarding pricing, the S26 starts at $899, while the S26 Ultra remains at $1,299. The new smartphones will go on sale starting March 11, offering users enhanced artificial intelligence capabilities.