
Made by Google 2026
- 12 August 2026
- New York
- 13 August, 02:00 Tbilisi time
Google’s annual hardware launch — the Pixel 11 phones, Pixel Watch 5 and Pixel Tag.

Google’s annual hardware launch — the Pixel 11 phones, Pixel Watch 5 and Pixel Tag.
Made by Google is the company's annual hardware launch event, which has long served as the primary stage for showcasing its latest technological innovations. Over the years, this conference has become a key platform where Google introduces its flagship smartphones and wearable devices. For tech enthusiasts in Georgia, this event is particularly significant as it defines the development trajectory of the mobile industry and highlights the latest capabilities in artificial intelligence and custom silicon.
At the event held on August 12, 2026, in New York, the company officially unveiled the Pixel 11 series, including the Pixel 11, 11 Pro, 11 Pro XL, and the foldable Pixel 11 Pro Fold. These new devices are powered by the latest Tensor G6 chip and feature a redesigned camera bar that is approximately 40% thinner than previous iterations. The standard Pixel 11 model comes equipped with a 48-megapixel main camera.
In addition to the new smartphones, Google introduced the Pixel Watch 5 and the brand's first-ever Pixel Tag. Pricing for the new series starts at $899 in the United States, with official retail availability beginning on August 20.