Truecaller to expand scam detection system to the open web

Popular platform Truecaller is expanding its services beyond traditional caller ID into new areas. The company will bring its scam intelligence technology to the open web and explore new ways to reach users.

Until now, Truecaller has been globally known primarily as a mobile application that helps users identify unknown numbers and protect themselves from phone spam. However, the company's new vision implies that its analytical database will no longer be limited to incoming calls, and its scam detection capabilities will become accessible across the internet space as well.

Business diversification amid pressure in India

This move by the company is directly tied to challenges in its primary market. In India — which represents Truecaller's largest market — pressure on the company's traditional Caller ID business is increasingly mounting. This prompted the platform to seek alternative ways to retain and grow its audience.

Moving security data to the web will allow Truecaller to reduce its reliance solely on smartphone phone calls and become a broader tool for combating digital fraud.