Samsung S95H Review: Assessing the Korean Giant's New OLED Flagship

A New Generation of OLED TV

Samsung’s latest flagship, the S95H, has hit the market amidst high expectations. For years, OLED panels were considered the gold standard in television technology; however, the landscape shifted in 2026. Today, OLED is no longer the sole choice for premium quality, as RGB and 'Art TV' models now provide serious competition in both price and capability.

Visually, the S95H resembles its predecessor, the S95F, though some changes are apparent. The most notable update is the metal frame, which gives the television a picture-frame aesthetic. Samsung has abandoned the external One Connect module, meaning all cables now plug directly into the TV. Consequently, the device has thickened slightly to 1.04 inches, though this is a minor concern for most users, as it eliminates the need to hide an extra box.

Picture Quality and AI Technologies

The S95H’s primary strength is its AI-driven image processing. The 'AI Optimized' mode significantly improves clarity and colour range in dark scenes, where traditional settings often struggle. Thanks to OLED technology, black levels and contrast remain impressive, which is particularly noticeable in cinematic sequences.

However, testing revealed that competitors, such as the LG Micro RGB Evo, occasionally handle skin tones or natural landscape details more effectively. That said, when it comes to vivid colours like yellow or red, the S95H maintains a clear advantage, delivering a hyper-realistic image.

Interface and Gaming

The television runs on Tizen OS, which is feature-rich but presents some navigation challenges. The setup process and application management are significantly more intuitive on competing platforms like Google TV. Conversely, Samsung’s remote control remains one of the most convenient and minimalist solutions on the market.

For gaming enthusiasts, the S95H offers a 165Hz refresh rate, ensuring flawless smoothness in dynamic titles. While the colour balance may not be perfect in every scene, the device integrates excellently with gaming consoles and PCs. The audio system is average, so for a complete experience, an external soundbar—such as the Samsung Q990H—is recommended.

Is It Worth Buying?

The S95H is a fantastic television, combining modern design, deep blacks, and AI-based optimization. However, the current market offers such a wide variety of options that it is no longer automatically the 'best' choice for everyone. If you are looking for a device that excels in contrast and cinematic scenes, the S95H is a top candidate. If your priority is accurate skin tone reproduction, alternative RGB models may prove more suitable.

Samsung televisions have traditionally enjoyed significant popularity in Georgia. The arrival of the S95H confirms that the Korean brand continues to dominate the premium segment, though consumers should consider whether they truly need the benefits of OLED or if they prefer the colour accuracy offered by alternative technologies.