Range Rover to Discontinue Evoque and Velar in Strategic Shift
The brand is shifting its focus toward high-end, all-electric luxury vehicles.
The End of Accessible Luxury
Range Rover is embarking on a significant transformation. The British manufacturer has confirmed it will discontinue its two most accessible models, the Evoque and the Velar. This decision is part of a strategic shift designed to transition the brand toward high-tech, exclusive electric vehicles.
The Evoque, launched in 2011, and the Velar, added to the lineup in 2017, have long served as the brand's entry points into "accessible luxury." In the US market, these models typically range from $50,000 to $62,000—significantly lower than the brand’s traditional flagship offerings. However, leadership has confirmed that production for these vehicles will cease entirely by 2027.
A New Era: Range Rover GT
There are no plans for a direct replacement for the Evoque and Velar. Instead, their position in the lineup will be filled by the new Range Rover GT. Unveiled in July, the GT is the fifth member of the brand's family and represents a departure from traditional SUVs. It is a "Grand Tourer" characterized by a lower silhouette and a refined design language.
The Range Rover GT will be the first model built on JLR’s new EMA platform. It will launch as a battery electric vehicle (BEV), with a hybrid version expected to follow later. The car will feature cutting-edge electrical technology, positioning it as the most sophisticated model in the brand's history. Projections suggest it will offer a range of over 480 kilometres on a single charge.
Pricing and Market Positioning
Although the GT is being positioned as the new entry point for the brand, its starting price is expected to be around $90,000. This underscores the company's commitment to increasing profit margins and focusing exclusively on the high-end luxury segment. For comparison, the brand's flagship electric SUVs are priced upwards of $140,000, firmly cementing the GT within the premium category.
For international customers, including those in Georgia, this news signals a radical change in the Range Rover lineup. While the brand was previously accessible to a broader audience, it is now doubling down on its status as a manufacturer of high-end electric vehicles. Production is scheduled to begin in the first half of 2027 at the Halewood plant in the UK, meaning the new generation of vehicles is expected to reach international markets as 2028 models.