OpenAI Transforms ChatGPT into a Business-Facing Platform
The new business-focused feature aims to compete with established digital directory services.
ChatGPT Takes on a New Role
OpenAI has taken a significant step into the digital business landscape by announcing a beta feature called "Businesses in ChatGPT." This initiative allows companies to manage their business profiles directly within the chatbot interface, positioning it as a strong competitor to Google's "MyBusiness." From now on, businesses can register in a dedicated "Business Hub" to update information, add product catalogues with pricing and inventory status, and monitor performance statistics.
Artificial Intelligence at the Service of Customers
One of the platform's most compelling updates is the creation of "Business Agents." These are AI-powered assistants optimized for specific brands. They are capable of answering customer questions, comparing products, and providing recommendations. For companies in the e-commerce sector, particularly Shopify users, it will be possible to integrate their stores directly with ChatGPT.
According to OpenAI, this system will not only simplify customer service but also serve as an advertising platform. Businesses will be able to track how often they are mentioned during chatbot conversations and how many users visit their websites based on the recommendations provided.
Privacy and Future Plans
It is important to note that OpenAI has emphasised the protection of user data. Company representatives stated that private conversations will not be shared with businesses, ensuring high standards of confidentiality. Today, ChatGPT has 1.2 billion active weekly users, making this tool a massive advertising and communication platform for businesses.
At this stage, the feature is available only to e-commerce and online service providers in the United States. However, OpenAI plans to expand the service to other global markets and industries in the future. For businesses in Georgia, this means that in the near future, ChatGPT could become more than just an information source; it may evolve into a primary channel for direct communication with customers.