New Apple TV 4K: Artificial Intelligence and a Higher Price Tag
Apple has officially released the 4th generation Apple TV 4K, introducing significant technical upgrades. The device is powered by the A19 chip, which noticeably accelerates system performance and enhances the Apple Arcade experience for gaming enthusiasts. However, the standout feature is the integration of Siri's artificial intelligence (AI).
Siri AI: Potential and Reality
Apple states that Siri AI is currently in beta. Testing indicates that it is far more effective at providing film and television recommendations than previous versions. The system features microphones capable of picking up voices from a distance, allowing users to control the device via voice commands without needing the remote.
Notably, the device can recognise up to six different users, offering personalised recommendations for each individual. However, the system is not yet perfect; it occasionally struggles to correctly understand and respond to follow-up, clarifying questions.
Design and Functional Updates
Apple has opted to keep the visual design of the device and remote unchanged, though the Siri Remote has gained new capabilities. The remote now includes a built-in speaker, and the Precision Finding feature will assist iPhone 17 series users (excluding the 17e model) in locating a misplaced remote. Another significant addition is the ability to connect four HomePod speakers, providing a unique sound environment for a home cinema system.
To ensure full functionality, users must own an iPhone or iPad that supports Siri AI. It is worth noting that Siri AI features will also become available on 2nd and 3rd generation Apple TV 4K models via the tvOS 27.2.1 update.
Pricing and Recommendation
The new Apple TV 4K is priced at $299, which is significantly higher than previous generations. This price increase is a bold decision from Apple. If you already own a 2nd or 3rd generation Apple TV 4K, upgrading may not be economically justified, as many of the core features will arrive on your existing devices through software updates.
For users who are active members of the Apple ecosystem, this device offers an interesting way to upgrade a home media centre. However, given the high price and the beta status of the AI, it is worth considering whether this upgrade is truly necessary for your specific needs before making a purchase.