Meta's New Muse AI Device Looks Like a Toy but Is for Adults
Why the tech giant's new adult-focused AI hardware resembles a Tamagotchi

Tech giant Meta has announced Muse, a new artificial intelligence hardware device whose appearance is drawing mixed reactions. As Wired reports, although the company strictly positions the product for adult users, its physical design gives an entirely different impression.
Visual dissonance
Muse looks rather cute and charming, bearing a resemblance to popular Labubu-style figures. Meanwhile, its control system and interface, reminiscent of a classic Tamagotchi, look at first glance like an entertainment gadget crafted for children. This design choice creates a stark contrast with Meta's official stance that the hardware is not meant for an underage audience.
Why is Muse for adults?
Meta representatives explain that despite its toy-like aesthetic, Muse's internal functionality and AI capabilities are tailored specifically for grown-ups. The company has not specified what exact restrictions or content safeguards are embedded to make it unsuitable for children, yet this mismatch between form and function has sparked debate across the industry.
The technology sector is watching closely to see how the market receives such a "toy", which is in reality a serious AI tool. For consumers, particularly those sceptical of such gadgets, the key question remains how safe it is to have a device with this playful design inside households where children are present. Meta's latest launch underscores an ongoing trend where artificial intelligence is increasingly woven into everyday life, often taking unexpected forms.