Meta’s Muse Can Now Make Phone Calls on Your Behalf
The race in the field of artificial intelligence is intensifying, and Meta is keeping pace with industry leaders. The company has further expanded the capabilities of its AI agent, Muse. With this latest update, users with a paid subscription can now entrust the agent with making phone calls, bringing it closer to functioning as a true personal assistant.
How the New Muse Feature Works
According to Meta’s Chief AI Officer, Alexander Wang, Muse can now contact various businesses to perform routine tasks, such as booking a restaurant table, scheduling a doctor’s appointment, or handling other chores that users often find tedious. This feature is exclusive to those who subscribe to Muse’s paid package, which includes additional tokens and expanded services.
Initial experiences suggest the system is quite effective. For instance, one user shared a recording where Muse successfully contacted a Volvo dealership, patiently waited on the line for 15 minutes, and obtained the necessary information regarding a visit. This demonstrates that the agent can manage hold times and complete tasks without human intervention.
Ethical and Practical Challenges
Despite this technological progress, questions are arising regarding how an AI should identify itself during a call. Reports suggest that Muse does not explicitly state it is an artificial intelligence during the call, though it does mention that it is calling on behalf of a user and transcribing the conversation. There is a risk that business representatives might terminate the call if they identify the caller as an AI.
Meta is actively developing Muse, which, according to company data, has already reached over 10 million users. In addition to phone calls, users can assign their agent a dedicated email address, allowing it to participate in important correspondence without requiring access to the entire inbox.
Market Competition
Meta is not the first company attempting to automate phone calls using AI agents. Google has been rolling out its “Call For Me” feature for Pixel smartphones for some time, while Instinct recently added a “Concierge” mode focused on managing more complex types of calls.
For users in Georgia, this development is significant as AI assistants increasingly move beyond text-based chatbots and begin operating in the real world. Although such services are currently tailored primarily to English-speaking environments, the evolution of this technology indicates that delegating routine tasks to digital assistants will become a global standard in the near future.