Instagram Launches on Apple TV: Reels and Live Streams on the Big Screen
Bringing social video content to the living room
Instagram's move to the television screen
For Instagram users who prefer a larger display, the platform is now officially available on Apple TV devices. This move is part of the social network's strategy to transition video content—including Reels, long-form videos, and live streams—from mobile devices to the living room.
The application, which officially launched on October 23, allows users to browse content from their favourite creators, discover new videos, and resume watching exactly where they left off on other devices. According to Meta, the app is designed to make the social media experience a part of family and social gatherings, which was previously less comfortable due to the limitations of mobile screens.
Development stages and technical details
The release of the Apple TV app was not unexpected. Instagram began experimenting with the television ecosystem in December 2025, when test versions were launched on Amazon Fire TV. This was followed by support for Google TV and Samsung smart TVs throughout 2026. Initially, these services focused solely on short-form video, but the functionality has now expanded significantly.
According to Meta’s plans, the television version of Instagram is no longer limited to Reels. The app fully supports long-form videos, episodic series, and live broadcasts. This decision is a logical continuation of the dedicated iPad app released in September 2025, which received positive feedback from users.
What this means for users
To use the Apple TV app, you need tvOS 26.0 or later. The application is available for download now from the Apple TV App Store. For users who actively utilise the Apple ecosystem and home theatre systems, this update establishes a new standard for content consumption.
It is worth noting that integrating social networks into televisions is a global trend. This step by Instagram confirms that video platforms are increasingly approaching traditional media formats. In the future, we may see even more interactive features that make socialising on the big screen more comfortable. If you already use Apple TV, now is the perfect time to test the new Instagram app and view your favourite content on the big screen.