Huawei Announces New Osta Sub-Brand: First Details on Smartphones

Huawei is making a fresh move in the technology market with the official announcement of a new sub-brand, Osta, known in China as Xingmang. The company has scheduled a presentation event for 20 November, where the public will be introduced to the new devices. ## Richard Yu’s Teaser and the Osta O1 Pro Richard Yu, head of Huawei’s Consumer Business Group, has already hinted at the new series on the social network Weibo. He posted from a device believed to be the first in the lineup: the Osta O1 Pro. While the company has yet to release full technical specifications, it is confirmed that the Osta line will debut with two new smartphones. ## What we know about the Osta O1 Pro According to reports, the Osta O1 Pro will not be a foldable device. It will feature a 6.39-inch LTPS OLED display with 1.5K resolution and a 16:9.5 aspect ratio. Visually, the smartphone bears some resemblance to Huawei’s premium Pura X View series, though it features different internal parameters. Buyers will have a wide range of memory options, with the device available in 12/256GB, 12/512GB, 16/512GB, and 16GB/1TB configurations, positioning it as a strong competitor in the mid-to-high-end market. Leaked images of the device have already appeared online, showing the smartphone in three distinct colours. ## What to expect in the future While details regarding the Osta O1 Pro have emerged, information about the second model in the series, the Osta O1, remains under wraps. The company has not yet disclosed its technical specifications or design. Market experts suggest that with this sub-brand, Huawei aims to strengthen its position among consumers looking for quality smartphones with a distinct design and philosophy. For those following Huawei’s product developments, this news is significant as the company continues to experiment and create new lines despite challenges in the global market. The 20 November event will clarify Huawei’s strategy for positioning the new brand and indicate how quickly it may become available on the international market.