Google Gemini Update: Manage What AI Knows About You

How the New Personalisation System Works

Google has significantly expanded the functionality of its Gemini AI platform. The company has added a 'Memory summary' tool, which provides users with full control over the data the system collects and stores about them. This move is an attempt to strike a balance between AI personalisation and data privacy.

The new feature is available in the web version of Gemini under the 'Personal Intelligence' section of the 'Settings' menu. Here, users will find systematically organised categories covering information about their activities, location, professional projects, travel habits, and personal interests. For instance, the 'The Essentials' section consolidates information regarding the user's basic background, location, and key social connections.

Each category consists of a detailed list that can be edited at any time. Users can add new details or delete information they no longer wish to have stored. Additionally, Google has added a 'Memory history' feature, which allows users to see when and in what context specific information was added or changed in their profile.

Responsible AI Development

Google explains that in the future, Gemini will more actively ask users clarifying questions to ensure the accumulated 'memory' remains as accurate and relevant as possible. This process aims to help the AI better understand user needs and avoid relying on outdated or incorrect data. A pencil icon in the top right corner of the platform allows users to manage their digital profile on a broader scale.

At this stage, the feature is available only to Google AI subscribers using Gemini in English within the United States. It is a prerequisite that users have both 'Keep Activity' and 'Memory' settings enabled. Although this feature has not yet appeared in mobile applications (Android and iOS), it is expected that Google will roll it out across all platforms in the near future.

What This Means for Users

Data transparency is one of the primary challenges in the technology sector today. Many users are wary of AI precisely because they do not know what information an algorithm holds about them. This step by Google is an attempt to reassure the audience that they are in control of their digital footprint. For users globally who actively utilise these services, the introduction of such tools is important as it increases trust in artificial intelligence and facilitates the use of personalised services. While the feature is currently only active in the US market, trends from tech giants suggest that such control mechanisms will soon become a standard worldwide.