ESR’s New Charger: A Portable Solution for iPhone Users
Compact, retractable, and powerful: Why the new Xtend series is a game-changer for your travel kit.

Convenience and Design
In a world where smartphones are an inseparable part of our daily lives, choosing the right charger has become as important as the device itself. ESR has launched its new Xtend series, which distinguishes itself with built-in, retractable cables. This solution eliminates the problem of tangled wires, a benefit that is particularly useful when travelling or on the move.
The 45W model, available in colours including black, white, and burgundy, is designed to complement the aesthetics of the iPhone 18 Pro. Beyond its integrated cable, which extends to approximately 95 centimetres, the charger includes an additional USB-C port. This allows users to connect any other cable as needed, making the device highly versatile.
Technical Specifications and Efficiency
While 45W is more than sufficient for rapid iPhone charging, the device also supports AVS (Adaptive Voltage Scaling) technology, which can dynamically provide up to 60W of power. This feature is especially beneficial for owners of the iPhone 18 Pro and 18 Pro Max, as it allows users to fully leverage the maximum charging capabilities of their devices.

ESR has also unveiled a 100W car charger equipped with two retractable cables and an additional USB-A port. This device is ideal not only for smartphones but also for powering tablets, the MacBook Air, and the 14-inch MacBook Pro. It offers a compact way to avoid cable clutter inside a vehicle.
Why This Matters for Users
In markets where the technology accessory sector is actively developing, functional devices like these are becoming increasingly in demand. Often, due to the high cost of original chargers and the inconvenience of carrying multiple cables, users look for alternatives that match the quality of well-known brands.
ESR’s Xtend series offers a level of practicality that directly addresses a common pain point: the need to constantly carry and protect delicate cables. While these products are primarily available through international online retailers, the arrival of accessories tailored to the Apple ecosystem represents a significant step forward in portable technology. Whether you travel frequently or simply value minimalism on your desk, this charger could become an essential part of your daily routine.