Apple’s Designers of Tomorrow: Technology Meets Design in Paris
The second annual exhibition explores the intersection of modern technology and creative design
The Creative Process and Apple’s Role in Design
The "Designers of Tomorrow" project, a joint initiative between Apple and Design Miami, has opened at the Hôtel de Maisons in Paris. Now in its second year, the program aims to highlight talented emerging designers and demonstrate how Apple technology can be integrated into high-level creative workflows.
This year’s theme is "presence." Organisers are exploring what captures human attention in our fast-paced, modern world. A jury, which included Apple’s Vice President of Industrial Design, Molly Anderson, selected four projects that encourage reflection and curiosity among viewers.
Participants and Their Tools
The exhibition features works by Egyptian-Danish architect Salem S. Charabi, Brooklyn-based designer Isabelle Rower, Seoul-based designer Yunjong Lee, and the Mexican studio Parafernalia. Each creator utilised the Apple ecosystem to bring their projects to life:
- Salem S. Charabi: Utilised the MacBook Pro for architectural sketches and 3D modelling.
- Yunjong Lee: Prefers the iPad Pro and Apple Pencil for sketching ideas and note-taking.
- Isabelle Rower: Documented her creative process with an iPhone and experimented with layouts of images and text using Keynote.
- Parafernalia (Genki Matsumura and Sebastian Zorrilla): Relied on FaceTime, iPhone, iPad Pro, and Procreate to collaborate remotely between two Mexican cities.
Why This Matters
While such events are often perceived as marketing initiatives, they offer a fascinating look at how professionals transform everyday gadgets into innovative tools. As program curator Rodman Primack notes, these works underscore how objects can shape our physical environment and transform the human experience.
For users who rely on Apple devices for professional work, these examples confirm that technology is not merely a source of entertainment, but a powerful resource for solving complex challenges in art and architecture. The exhibition in Paris will remain open to visitors for a limited time, further demonstrating the desire of tech giants to forge deeper connections with the creative industries.