Apple Unveils the New Apple TV 4K: What Has Changed
The latest Apple media player arrives with a faster processor and enhanced Siri capabilities.

Tech giant Apple has officially introduced the latest generation of its media player, the Apple TV 4K. This marks the first update since the 2022 model, offering users significant technical advancements.
Technical Improvements and AI
The primary strength of the new model lies in its internal components. The device is powered by the A19 chip, representing a major leap forward compared to the previous generation's A15 Bionic processor. Additionally, Apple has enhanced wireless connectivity, ensuring more stable performance during streaming.
Special attention has been given to new Siri capabilities powered by artificial intelligence. Notably, this functionality will be available in beta not only for the new model but also for owners of the second-generation Apple TV 4K and newer versions. Furthermore, support for Find My has been added, which will work with the second-generation Siri Remote and subsequent versions.
Price and Availability
The device enters a higher price bracket. It has been confirmed that the unit will cost $299, a significant increase compared to previous models. Despite the high price, the device aims to attract users who have long been waiting for an update to Apple's media player.
The new Apple TV 4K will go on sale on Friday, November 13. For users who actively engage with the Apple ecosystem, this update will be of interest, though the price in local markets is expected to be higher when accounting for import costs.