Apple Officially Kicks Off the Holiday Shopping Season
Focus on Flagship Devices
Apple has begun its traditional preparations for the holiday season by launching a special gift catalog on its official website. The collection features vibrant, festive visuals designed to get customers into the holiday spirit while showcasing the latest technology.
At the forefront of the company’s recommendations are this year’s newest releases. The list includes the iPhone 18 Pro, starting at $1,199, the new-generation Apple Watch Series 12, and the updated MacBook Pro. Significant attention is also given to the iPhone Duo, priced at $1,999. The catalog further highlights the Apple HomeView ($299), iPad mini ($699), Apple Watch Ultra 4 ($799), and the premium PROLED MacBook Pro, which retails for $2,899.
Personalization and New Accessories
Apple is offering customers the opportunity to personalize their gifts. Engraving is available on products such as the AirPods Pro 3, AirTags, and iPad. The company also emphasizes the ability to select Apple Watch bands based on personal style or customize Mac configurations, including processor, memory, and color options.
The holiday collection introduces new accessories in shades such as pink, dark blue, grey, violet, light blue, and yellow, specifically designed to match the MacBook Neo. The accessory range also features products from well-known brands, including Tech21, Herschel, Mophie, and Belkin.
What Shoppers Should Consider
If you are planning to purchase a gift, it may be worth waiting. Apple traditionally holds Black Friday promotions, where past experience shows that gift cards for device purchases have reached up to $250. Furthermore, various retail chains are already beginning to offer discounts on the latest models.
It is also important to note that Apple has implemented an extended return policy. Any gift purchased now can be returned until January if the recipient is not satisfied. This policy applies to both physical Apple Store locations and the online platform.
For international customers, these updates are significant as Apple's global strategy directly influences the available market assortment. Even in regions without an official Apple Store, these seasonal discounts and promotions typically lead to price adjustments in the global market, which are often reflected in local electronics retailers.