Apple Imposes Purchase Limits on iPhone Duo in the US

Apple’s New Purchase Restrictions on iPhone Duo
Apple has officially implemented a quantity limit on its latest smartphone, the iPhone Duo. Customers in the United States are now restricted to purchasing a maximum of two units per order. The change became apparent after users began receiving notifications while attempting to complete transactions on the official website and mobile application.
The system alerts customers that the number of items in their basket exceeds the allowed limit, prompting them to reduce the quantity before finalizing the purchase. Although the company has not issued a formal public statement regarding this decision, the restriction is now active across its digital storefront.
Uncertainty Surrounding Sales
Users have been actively discussing the development on social media platforms, including Reddit. Some buyers noted that during the initial days of pre-orders on October 16, they were able to purchase up to four devices, suggesting that the limit may have been introduced dynamically in response to rising demand.
Interestingly, similar restrictions have long been in place in China, Singapore, and Hong Kong. For the US market, this practice is relatively new and lacks transparency, as the information regarding the limit only appears once a product has been added to the shopping cart.
High Demand and Shortages
Demand for the iPhone Duo has proven higher than anticipated. Upon the launch of sales, the initial stock sold out within minutes. Consequently, many customers received notifications stating that their orders would not arrive until November or December.
Despite the shortages, there are signs of improvement. Apple has begun adjusting delivery timelines, with some customers seeing their expected arrival dates moved forward. This indicates that the company is managing to increase production rates to meet demand. However, the purchase limit is likely to remain in effect to prevent scalpers from creating artificial market scarcity.
For international customers who rely on US platforms to order Apple products, this change is significant as it directly impacts purchasing plans. The limit imposed on the US market underscores the intense global interest in the new smartphone.