Apple Executive Criticises Existing Foldable Smartphones

A New Standard for Foldable Smartphones

Apple executive John Ternus has shared his stance on one of the most debated topics in the smartphone industry. He delivered a harsh assessment of early foldable models currently on the market, describing them as "cheap and crappy." According to Ternus, these quality deficiencies are exactly why Apple chose to take its time to develop a more refined product.

While competitors like Samsung have been operating in the foldable segment since 2019, Apple prioritised perfecting the technology. The result is the iPhone Duo, which the company claims offers an entirely different approach. Ternus noted that he gave his design team complete freedom to push the boundaries of innovation and manufacturing.

iPhone Duo: What to Expect

The primary advantage of the new iPhone Duo lies in its premium design and screen technology. A persistent issue that has plagued foldable smartphones for years is the visible crease at the fold. Apple engineers have managed to minimise this defect, making the screen crease almost imperceptible.

This move reinforces Apple’s traditional strategy: the company does not rush to adopt new technologies unless the result is flawless and provides a premium user experience. The unveiling of the iPhone Duo has generated significant interest, as it directly challenges the dominant models currently on the market.

Availability and Expectations

Customers can begin ordering the new iPhone Duo this Friday starting at 5:00 AM Pacific Time. Although foldable smartphones remain a niche product, Apple’s entry into the segment is expected to trigger significant shifts. Market analysts suggest this model could mark the beginning of a new era in smartphone design.

This development is particularly relevant for users in Georgia, where Apple devices have traditionally enjoyed high popularity. While foldable technology remains in the premium price bracket, the arrival of the iPhone Duo is expected to increase competition and eventually lead to price optimisation. The tech world is now watching to see how the market responds to Apple’s answer to the years of experience accumulated by its competitors.