Apollo Launches Dash, Its Most Affordable Electric Scooter Yet

Known for its premium electric transport, Apollo has shifted its strategy to introduce the Apollo Dash, the most affordable electric scooter in the company’s history. The new model carries a base price of $699, though it is available for $599 until 30 November as part of a Black Friday promotion. According to the company, the Dash is not merely a budget version, but a deliberate effort to make its proprietary technology accessible to a wider audience.

Technical Specifications and Capabilities

The Apollo Dash features a 48-volt electrical system and a 600-watt nominal Bosch motor, capable of reaching a peak power of 1,200 watts. The scooter has a top speed of 32 km/h. Its 480Wh battery provides a range of up to 40 kilometres in eco mode. Notably, the 48-volt architecture ensures stable motor performance even as the battery drains—a common issue found in cheaper scooters.

Weighing 19.5 kilograms, the device is relatively portable. However, the lower price point does come with compromises: the scooter lacks a suspension system. The manufacturer recommends it for riders weighing up to 100 kilograms; for heavier riders or more challenging terrain, Apollo suggests its more expensive Apollo Go model.

Safety and Smart Features

Despite its lower price, the Dash is equipped with modern features, including IP66 water resistance, self-healing tubeless tyres, regenerative braking, and built-in turn signals. The scooter also includes a Beam light, NFC unlocking, and integration with Apple Find My for easy location tracking. All management is handled through the Apollo smartphone app.

The company prioritised durability, subjecting the scooter to 10,000 kilometres of testing. During the beta testing phase, across 144 rides, no tyre damage or technical failures were recorded. Participants travelled an average of 30 kilometres, with 29% of the battery remaining at the end of each trip.

Market Positioning

According to Apollo’s data, 52% of its customers previously owned Segway, NIU, or Xiaomi scooters, though upgrading to an Apollo often required crossing a $1,000 price barrier. With the $599 Dash, the company is directly targeting the mass market, aiming to bring users into its ecosystem earlier. While the popularity of electric scooters is growing in Georgia, this move by Apollo is set to intensify competition within the segment of affordable, high-quality personal transport.